HA FREES NED

- A CASE STUDY -

A story of wireless captivity, activism and freedom.

OVERVIEW

THE PROBLEM

As a regional wireless provider, how does iWireless increase customer acquisition and retention against the pressure of national goliath competitors?

THE DISCONNECT — WHAT STOOD IN THE WAY OF SUCCESS:

iWireless was an undifferentiated, transactional brand using promotion as a means of customer retention. In 2013, they were also launching into Iowa’s largest consumer market, Des Moines, where they had no brand awareness and that was previously held exclusively by their T-Mobile partner.

THE SOLUTION

In tandem with iWireless CEO, Craven Shumaker, we needed to transform iWireless into a solution-oriented, relationship-based brand, launching with a big bang in Des Moines and surrounding markets.

WE STARTED WITH NED.

WE CREATED THE WORLD HE LIVED IN.

HIS FRIENDS + FAMILY.

HIS HOBBIES & HANGOUTS.

AND BROUGHT THEM TO LIFE ONLINE.

MARIAH

MOM

 

ONE DAY NED DECIDED TO GET A NEW CELL PHONE PLAN.

…and the inevitable happened.

WE LEAKED THE VIDEO ONLINE + ON BROADCAST ACROSS LOCAL MARKETS:

DES MOINES, CEDAR RAPIDS AND QUAD CITIES.

NED'S FRIENDS AND FAMILY BECAME INCREASINGLY CONCERNED.

Still no word from Ned. Mom B. decided to enlist the help of WeHeartFreedom.org.
Together they founded FreeNed.org.

BILLBOARDS STARTED POPPING UP THROUGHOUT
DES MOINES, CEDAR RAPIDS AND THE QUAD CITIES.

BANNER ADS APPEARED ON POPULAR WEBSITES.

THE REVOLUTIONARIES OF FREE NED SHOUTED FROM THE ROOF TOPS…

…and social media platforms alike, sharing Ned’s story of captivity and rousing public support behind their cause. They blogged, pinned, posted signs, made playlists, created memes, tweeted, commented, downloaded posters, handed out T-shirts, recruited on Craigslist, made calls, shared inspiration and baked.

AND THEN THEY RALLIED.

Every now and then we’d hear a chirp from Ned. Although it wasn’t much, because his bedazzled clamshell phone was awful.

free_ned2
nedposts

 

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CAMPAIGN MOMENTUM GREW.

PEOPLE EVERYWHERE BEGAN ADVOCATING ON BEHALF OF NED AND HIS PLIGHT.

momentum

AFTER 3 WEEKS OF NO BRANDING

iWireless “got wind” of the Free Ned Movement. Focused on freedom and flexibility, iWireless just couldn’t stand for this type of captivity and joined FreeNed.org in its fight to free Ned and people like Ned everywhere.

THEY REACHED OUT TO THE MASSES ON BROADCAST & ONLINE.

AND THE STORIES OF OTHER WIRELESS CAPTIVES EVERYWHERE CAME POURING IN…

 
 

SUPPORT OF THE FREE NED MOVEMENT GREW AND GREW.
PEOPLE CONTINUED TO RALLY AND COME TOGETHER
IN SUPPORT OF FREE NED—PLEADING FOR NED'S FREEDOM AND
THE END OF WIRELESS INJUSTICES EVERYWHERE.

AND THEY WERE HEARD.

FINALLY. NED WAS FREE.

To celebrate Ned’s freedom and reward #FreeNed supporters, iWireless hosted the “Free Ned Free Concert” featuring The End in Des Moines. This event celebrated wireless freedom, as well as those who fought for it.

But the fight didn’t end here. At the event, Ned announced his partnership with iWireless and in his new quest to free others like him everywhere.

WHY? BECAUSE… ACCORDING TO NED…

WE ALL DESERVE TO HAVE A WIRELESS PLAN THAT DOESN'T INVOLVE
BEING DUCT TAPED TO A CHAIR IN A DARK BASEMENT.

TO VIEW A PORTFOLIO OF THE FREE NED CAMPAIGN PLEASE CLICK THE LINK BELOW:

Free Ned Portfolio

Contact

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Contact Info

612.339.8003

phunt@huntadkins.com

15 South 5th Street, Suite 1200
Minneapolis, MN 55402